Relationship marketing approach and customer perceived value: An empirical study in retail banks

Creating customer value: the relationship between TQM and marketing

Indeed, customer value has become the main concern of both manufacturing and service organizations in the increasingly competitive environment of today’s customer-centred era. Many organizations have been transforming their business models to enhance their ability to create value for their customers. In this process of creating customer value, marketing and quality both have crucial roles to play.

An Empirical Study on Customer Value in Electronic Commerce

The Relationship of Online Customer Value, Satisfaction, and Loyalty: An Empirical Study

In this study, we propose a three-component customer value model for ecommerce. This model draws upon the literature in marketing, consumer study, and information systems. It decomposes customer value into process value, outcome value, and shopping enjoyment. This three-component model is parsimonious and comprehensive. The results from this study show that outcome value and process value contr...

An empirical study of transformational leadership, team performance and service quality in retail banks

The discipline of operations management (OM) has long been offering differing quantitative techniques for improving the efficiency of banking operations. However, there has been a trend in recent years that operations and services of the banking industry are becoming more diverse and unstructured, rendering many traditional OM quantitative techniques less effective in performance improvement. B...

an analysis of relationship between perceived value, perceived quality, customer satisfaction and re-purchase intention in tehran department stores

today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...